How to organise an online whisky tasting event

by Paramount Digital
Man enjoying online whisky tasting
Over the last year, online whisky tasting has boomed in popularity.
It’s easy to understand why. Thanks to COVID-19, pretty much everything has gone online – from business meetings with colleagues to social evenings with friends. And virtual tasting events have become a popular way for people to stay in touch and enjoy a little tipple, whilst also staying safe.
Perhaps you’d like to spend quality time with a small group of friends? Or need to organise a COVID-secure business or charity event? Either way, a virtual whisky tasting session is bound to be a hit, and they’re incredibly easy to organise. Here we offer a few tips to ensure yours is a success.

3 tips for successful whisky tasting online

1. Source your whisky wisely

Whisky can vary greatly in terms of its flavour and price. So, it’s worth doing a little research, and taking time to consider what everyone will like and how much you’re willing to spend. 
Here at Whisky Tasting Company, we stock a range of whisky tasting sets that are perfect for this kind of event, with something to suit all preferences and budgets. Our top recommendation is the ‘Single Malt Whisky Tasting Set’. Available for just £29.99, this is a box of crowd-pleasers from Scotland and Wales – guaranteed to go down a treat, without breaking the bank in the process.
Our ‘Premium Scotch Whisky’ and ‘Old and Rare Whisky’ sets are also good contenders. And whichever option you choose, you’ll receive five 30ml miniature bottles of whisky, a series of tasting cards and a luxury whisky tasting mat – all carefully presented in a beautiful gift box.
No order is ever too big or too small for us. So, whether you’re organising an intimate  online whisky tasting or a large event for over 100 attendees, we can help. What’s more, for corporate purposes, all of our whisky tasting sets can be branded with your organisation’s name and logo.

Ideal whisky set for virtual whisky tasting

 2. Choose the right time and date

This is especially important for a business or charity event. It’s easy enough to make arrangements between friends. But before sending an invitation to your staff, colleagues, customers etc., do a little digging – make sure there are no competing events that would interfere with their attendance.
Then, once you’ve settled on the perfect time and date for your online whisky tasting, promote it. Send out a ‘save the date’. Email everyone invited. Post about it on social media. Share as much information as possible about the event and how it’ll work, and encourage people to join in.
You’ve put a lot of effort into its organisation, so make sure people turn up.

3. Decide on a suitable platform

To host your virtual whisky tasting, there are plenty of video conferencing platforms to choose from, including Zoom, Microsoft Teams and Hangouts. But don’t just pick at random. The right one for you will depend on your attendees and the devices they are most likely to use for the event.
Not all tools work well on a mobile phone. Some are more suitable for an informal gathering amongst friends, rather than a large corporate event. And you’ll need to think about privacy. Does the platform you’ve chosen meet your organisation’s security, GDPR and data requirements?
It’s also a good idea to prepare for technical issues. Before starting the event, test your internet connection and resolve any problems in advance. And remember, not all of your attendees may be tech-savvy, so distribute step-by-step instructions on how to join and be prepared for any questions.

Man leading a whisky tasting online

Organise your virtual whisky tasting today

An online whisky tasting session can be enjoyed by absolute beginners and connoisseurs alike. And, despite the limitations of social distancing, they work well and can help to raise people’s spirits.  
So, what are you waiting for? Browse our full range of whisky tasting sets today and place your order. More information on hosting a virtual whisky tasting experience can be found in our previous blog. And if you have any questions about the products available, or would like our expert advice on the best option for your virtual whisky tasting event, you’re welcome to get in touch at any time. Either give us a call on 01743 247220 or send us an online message and we’ll get back to you.